Steal My 9-Step Process To Create Blog Posts That DOMINATE Google & Drive Traffic!

Steal My 9-Step Process To Create Blog Posts That DOMINATE Google & Drive Traffic!


Hey, Miles here, milesbecker.com! In this
video you’re going to learn how to create and publish blog posts that crush it on Google
so you can get more impressions, more clicks, and more traffic to your website, helping
you grow your business case. Specifically, I’m going to be talking about this through
the lens of being an affiliate marketer, but even if you’re not doing affiliate marketing
and you’re just using content marketing and SEO, you’re going to get a ton of value. And
I’ve got a nine step process that my team and I have pretty much perfected at this point.
And that’s what I’m handing you here. And if you’re not doing affiliate marketing, it
will be an eight step process cause there’s only one step specific to affiliate marketers.
I’m doing a a case study building an affiliate marketing website from scratch. So this is
month five and at the end I’ll talk about the, the statistics and the numbers of that
site. But really I want to give you this process
because up until now our biggest challenge has been how do we really create and publish
enough content in the right way? I’m not doing all of the content anymore, so I’ve had to
really get super specific with my process that my wife and I have used to drive tens
of millions of visits. Her site gets something like 8 million visits a year. It’s had like
35 million plus people on her website. So it all comes out of this. And then how do
we apply it? And that’s what you’re gonna get is the whole process. So without further
ado, the nine step process to creating and publishing blog posts that rank get clicks
and crush it. Number one, keyword research. Now if you know who I am, you’ve seen any
of my videos, you’ve absolutely heard me talk about keyword research before. I think I have five or six different keyword
research videos that all rank really well here on YouTube. The one that I think you
need to watch if you’re going to watch one of them and you haven’t is how to find the
low difficulty, high search volume keyword phrases. That’s the process that we’re using.
So we’re looking for long tail phrases and it’s all about identifying the right keyword
phrase and then it’s about understanding the intent behind the keyword phrase. And this
is where a lot of people missed the boat. Okay? They’ll go find a keyword phrase in
the tool and they’re like, perfect. That’s the phrase. It’s got low difficulty, it’s
got high search volume, I’m just going to write, and they go straight into writing and
that as a huge risk. You need to take time to analyze what is that search intent from
two filters. Number one is the human being who goes to
Google and what are they thinking? Where are they? Is that actually your perfect lead,
your perfect potential customer? Get into their mindset. Think of who is actually searching
that. Kay. So there’s the human search intent. Part two of the keyword research search intent
is the algorithms search intent. What does Google think that this phrase is all about?
How do you learn what that is? You go Google the keyword phrase and it’s a simple step
and this actually leads us into step number two. The once you’re pretty sure you’re confident
based on the numbers from your keyword research tool, you’re like, I think this is my keyword
phrase, go to Google. So step two is to write out your title and description first. Now,
a lot of people save this until the very end. You’ve written your great blog post and then
it’s like, Oh man, I got to come up with a unique title and a description and you have
this, a little bit of a creative hangover. You need to move this to the front because
your title and your description are all that displays on Google. Okay? Technically speaking,
your URL displays as well, but the majority of the content that a user will see when they
have the opportunity to click on your website versus all of your competitors’ websites is
the title and the description. So it needs to be compelling. So you need to spend time
writing this first. When you’re full of energy and where do you get the ideas of what’s working?
This is where you really start to frame what’s working. It’s from that Google search, so
step one you find your keyword and then you search it to know the intent. When you’re
on that Google search page, this is where you need to be looking at what titles are
working, what descriptions are working, are all of the posts a top 10 list will great
if so, make a top 21 list, right? Make it bigger and better. Lists are look
at what is already working on Google and realize that Google is showing you clearly by the
first page results what Google thinks is the absolute best topic angle hook for this product.
Then how do you kind of Zig when everyone else zags? You need to do what Google likes,
but you also need to do something that’s going to stand out on that front page and this is
really where you get the idea of the hook or the angle from your topic, from your keyword
and writing out a great compelling title and description from this step is really ultimately
the key part here. So, um, when you’re on the first page of Google, okay, so you’ve
done your keyword research, you’re searching it so you can write your title, be sure you’re
looking for any of the featured snippets, any of the Google also are people also ask
boxes. And also at the very bottom there’s eight
links there, the related searches. And you want to copy all of this down because these
are going to be useful when you’re actually crafting your content. Now I have another
video that goes deeper into the how to write SEO content fast. I’ll definitely link to
that video in the description below and up above because there’s a process that we’ll
talk about and we’ll talk about briefly, but I go really deep on it and it’s, I actually
go through the process with a blog post, which I’m obviously not going to do here. So now
you have your keyword, you have your title, you have your description written out, and
you’ve copied down all of those bits and pieces from the homepage or from the first page of
Google with the uh, also asked and the related searches and any call out boxes they have
their number three. This is an affiliate only step. Now you do
the actual product research. So you’ve got to get into the process and whatever your
process is, and great affiliate marketing websites have a process. Okay, great. Affiliate
marketing websites. This is their secret sauce. I think a beautiful example of this is modern
casel.com. Uh, he, he, uh, he reviews vacuums, he and his team and they literally have a
room in their house where they go create messes on the floor and then they test all the different
vacuum cleaners. And it’s not only vacuum cleaners, there’s, there’s a lot of different
products, but they actually have a lab like setting where they run all of the different
products through the paces. Okay. Uh, do you have to go that far? I get asked a lot. Miles,
do I have to buy every single product that I review? No. You could theoretically go down to the store
and get your hands on them in the store and get a lot of hands on experience with them
without purchasing each and every one. But the better job you do of actually reviewing
the products, the better off your user’s going to be, right? If you’re just copying and pasting
what other people say in other reviews, you’re clearly not adding any sort of value. And
affiliate marketers earn income when they add enough value to convince that searcher,
yep, this is the right one for me. So how do you stand out in that world is a key. So
you need to think about it. And again, I think that I’m modern castle is a great example
here and in this step you want to copy down and prep your links. So if you’re doing Amazon
reviews and you’ve come up with your top five or whatever it is, be sure you pull your links
together at this point because now step number four is writing your posts. And a lot of times I’ll just do this all in
a Google doc and I’ve got a Google doc started my titles in there, my notes are in there.
Um, all of the little snippets from the first page of Google are in there. And then also
my links to the different products that I’m going to review as the, the best the runner
up and the the top budget option, et cetera. So all of that is in there. Then you need
to write out your posts. Now this is where ultimately what you want to look at from the
post level is the different H tags and [inaudible] in each threes. Okay? These break up your
content. Now you have different products that you’re going to be reviewing, which is one
way of breaking it up, but you also have those people also ask identifiers that you got from
the home page of Google. You also have the related searches that you
got from the homepage of Google. These are the sub topics that Google is showing you
clearly on the page one of Google that are important to people who search for your main
keyword phrase, so you better be covering them at minimum in the content somewhere and
if they are indeed a large portion of the idea, they probably deserve their own H two
or H three and their own little section of content. Now again, I have a different video
that goes deeper into this. This is the a how to write SEO content fast. That’s the
title of it here in YouTube. I highly recommend watching that video. It’s a brilliant video.
I’m surprised it gets so low of of views because of how much value is in that. So you’ve now
written your posts based on that process. Okay, number five. Step number five is editing.
So whether you have an editor that you’re working with and you pass it on to them or
whether you are doing the editing yourself, it varies a little bit, right? So for us,
we pass it off to our editor and we have somebody who copy edits and proofreads things and tries
to make sure it’s in our voice. If you’re doing the editing yourself, sleep on it for
a night, I highly recommend that when you get it all written out that you don’t try
to loop right back from the top and re edit it. You want to come at it with a fresh set
of eyes. If you have to get it done in the afternoon and you wrote the post in the morning,
make sure you go do something different. Go to the gym, go for a walk, go meditate, shift
your kind of mental state. Don’t try to go from writing. Then looping
around to editing, you’re gonna miss a lot of things because you’re just so engaged and
engulfed in it. Until you detach from it a little bit, you won’t really be able to come
back at it with those editor eyes without next lens. So sleep on it for night, show
back up the next morning is probably one of the best ways to do it. From there. Number
six is preparing all of the layout. So once you’re editing it all in that Google document,
you can prep out all the layout. And what I mean at this point is you need to start
going to get all of your free royalty free images in place. You need to make sure you
got all your different links in place, all the bits and pieces that are gonna make this
into a multimedia post. Any video reviews that you’re going to include,
you need to compile all of the different assets that are ultimately going to be on this page.
Then from there we send it off to a publishing team. So I use WP published pro. Uh, my friend
Dave wooding runs that and he’s essentially giving me access to his team of outsourcers
and they actually do all of my layout and publishing for me. You might be doing this
all yourself in WordPress. It’s an extra step for me because we do all of the content creation
in the Google doc side of things. Um, it’s just a little bit easier to work with there.
And then when you get into the actual WordPress, that’s, that’s the layout. That’s the, the
kind of, um, the actual publishing process, right? So if you want to just write it all
in WordPress, you can, I don’t love that experience, therefore I use a separate step. But that is step number seven. Number eight
is quality assurance. So again, just like when you edit it tid at T to it, you want
to go back through and take another look at it once it’s finally published. Do all of
your images fit in the right way? Are all of your images the right size? Do the, does
the content wrap around your images? Well, did your plugin you’re using in order to kind
of get your Amazon links or whatever your affiliate links are in place? Did it work?
Right? Are the headings looking good? Uh, are there things over top of each other or
smashed up? You’ve got to take time to go do quality assurance. You don’t want to just
publish it and go on to the next, publish it and go on to the next with a glaring issue.
Because if there’s a glaring issue in your tax and your layout or in something about
your posts, it’s going to kill your believability and believability is everything online. And then number nine is internal linking.
So once a web post, once a blog post is finished on your website, you need to make sure and
go build your little web K. so if you have other posts on that topic, you want to go
build links back to it from those posts, and obviously you can link out to those posts.
Uh, so if it’s a part of SEO silo, you can add to where it is in the silo. Um, and that’s
just kinda one of the keys is to do your internal linking. Now there’s a, a tool I use a specific
tool that does the, the internal linking for me. I’ve got another tool for the uh, Amazon,
uh, affiliate plugin. All of that is going to be the blog post that goes along with this.
So down in the description there is a blog post that will take you to the same nine step
process and it links out to all of the different tools I use for the different steps because
my team actually uses about four or five different tools for each of the different steps to to
kind of just improve the processes cause I’m giant, I’m focused on process driven and that’s
it. That’s the nine steps keyword research, right?
The title and description while you go really figure out what Google thinks about this product
research, write out your posts, follow the process. I’ll teach it video below. Um, edit.
Make sure you hit it with fresh eyes or a fresh cumin, a different person or you take
some time. Then prep the layout, get all your stock images in place, get all your headers
in place. Then you publish it. You actually get it onto WordPress. Whether you’re doing
that or you’re outsourcing it, run quality assurance. Make sure to go back through it
with a fine tooth comb and then build your internal links once you’re all done. So you
can point your relevance from your past content that’s already ranking and already getting
indexed and crawled by Google. You can link those to this new one and Google’s gonna be
like, wow, this new post is relevant to all four of these other posts. It’s going to understand the relevance of
that post more quickly. And that’s the process. Now I’m going to jump into month five and
give you my scorecard on how we did. So we are fully up to speed with our content publishing
for the first time. It took five months to get there. So we published three new posts
per week each week of last month. So that’s awesome. We’ve hit our target and that’s kind
of why I was able to teach our system because our system is refined and cranking right now.
Um, I hired an in house backlinks guy, the process of, of applying and going back and
forth and interviewing and I ended up hiring three people. So I judged all three of them.
And we have one guy and he’s, he’s on with us, so he’s doing the prospecting portion
right now. So he’s pretty deep and research. He’s going to start outreach in month number
six, which is exciting because as we start to get more links and more, um, kind of links
to us from the other websites in our space, we’re going to see our rankings significantly
jump, especially when mixed with the fact that we’re publishing 12 great posts per month
right now. Um, so then specifics on the data up 400%
more clicks from search month over month. So that’s a great increase that’s happening
there. Our click through rate went up by three X from last month. Um, so it was a 300% increase
in click through rate. And the number of impressions that we got from search went up by 60%. Now
these are kind of the, the leading edge indicators for me, right? In the early days, I’m in month
five, we’re still getting just, you know, dozens of searches. I don’t have a hundred
or something. I don’t know the exact number, but I don’t care about the exact number yet
because the exact number of visits right now is not the number that matters most to me.
How many impressions am I getting on the search engine? Now that number tells me that my content
is structured and created and built in a way that Google likes. Then what is my click through rate on that
content that tells me that my title and my description, right? My headline and my call
to action. Essentially my title of my description are actually compelling the users to click
on my content. Remember we started this whole thing with what are those two different levels
of search intent, the human and the algorithm. So these are the data points that I look at
in the early days. Now, if my site continues to grow with 400% more clicks from search
each and every month or 300% more click through rate, um, each and every month or my impressions
on the number of times my site gets seen in the search engines continues to grow at 60%
per month. I’ve got the power of compounding on my side and by the time we hit year one
or year two, we’re going to have a major behemoth of traffic and that’s why I focus on these
leading indicators and we have made zero at this point in time. We’re getting dozens and dozens of clicks.
I think we got something like 150 or 180 clicks to Amazon from our posts at this point. No
sales yet, and again, I don’t care about this because I’m working on the long game. Okay?
I still believe, and I’ve said so many times on this channel, it’s a three to five year
plan to build out a successful website and I’m doing all I can to compress this down
at what can I get this thing firing off in a year? That’s a big question. This is a big
challenge for my team and I, but either way, I know exactly where I’m going to be at year
three or year five, just like this channel, this YouTube channel that grew to 100,000
plus subscribers in three years to generating $30,000 per month income in three years. Right?
I didn’t expect major things in the first year. I had my mindset on, right? I had my perspective
set correctly so I was able to follow through for the long game and that’s right where I’m
at right now. Most people look at the data, Oh my gosh, I’m not making any money at five
months of work and I’m not getting started. Well, I just know from building multiple businesses
online that have drive driven multiple millions of dollars into my bank accounts, right? I
now know from all of that effort that it takes longer than we humans want. We’re impatient.
Delaying gratification is not a normal human emotional response. This is something we have
to develop as entrepreneurs. So whether it takes me one year to hit my goal of $3,000
per month income or whether it takes me three years to hit my goal of $3,000 per month income,
I really don’t care. I’m going full speed ahead at the one year goal. But either way I’m going to get there because
it’s that mindset of I’m going to overcome every challenge and stick with it until I
hit my goal. That’s the mindset that creates success. It’s not the system. It’s not the
training. It’s no special sauce. There’s no secret magic bullet to this. No webinar taught
me some fancy secrets. That’s a shortcut. I’m just going to do the work until I get
to where I want to beat and that’s the approach you need to take. Um, I spent $3,400 on the
site this month and I’ve made $0 million in income. This is an investment for me and my
brand. I’m outsourcing 100% of this with little more than a couple of 20, 30 minute conversations
with my, uh, key teammate. If you’re doing this all yourself, your monthly expenses this
month probably would have been less than $50 a 30 to $70 depending if you’re using any
of those tools I linked to on the blog posts and on that point, on that note, I’m going
to cut it. I appreciate you. Let me know if you have
any questions for me at this point. Be sure you subscribe, hit the bell if you made it
to the end, hashtag bad-ass to you. Good job making it to the end. Most people don’t. Most
people won’t make it all the way to the end of their business either. Maybe you’re one
of those 1% who are actually going to make it all the way to the promised land. Maybe
you’re one of those few who are going to build the actual business of your dreams. If you
are shouted out in the comments and let me know, I’m one of the 1% I’m going to make
it all the way. I want to know who made it to the end. On that note, I’m to call it.
Thank you again for your time and I’ll see you on the next video until then. Be well.

Author: Kevin Mason

60 thoughts on “Steal My 9-Step Process To Create Blog Posts That DOMINATE Google & Drive Traffic!

  1. Hi Miles. I missed your videos and our C and C area as well. Been super busy for a while. Glad to see you're still setting the standards and raising the bar. 👍

  2. Perfect timing! Just as I'm working on EXACTLY everything you talked about, re watching your vids/tutorials over and over. This is also GOLD!

    Thank you!

  3. Hey Miles! I’m w/you…made it 2 end!

    My question is this. At some point, you are the type of person who will reward those who’ve been through the fire with you. I wanna be one of those people.

    For me, you’re setting yourself up to be the next Dan Kennedy…where do I sign up, to be on your team?

  4. My Website isn't an Affiliate Website, @Miles Beckler. However, I am always looking for ways to ensure that blog posts from my website actually rank on Google, especially in light of the seemingly constant Google Algorithm shifts/updates, etc. I hope to incorporate your tips in this video. Hopefully it works out. #Badasstoyou #badass

  5. Thanks Miles, another great video. I am one of those 1% and grateful for your priceless input and guidance. I am doing everything on my own to build an affiliate marketing site and determined to reach the end goal regardless how long it takes to get there.

  6. #BADASS!!!! As always Miles you have hit the nail on its head and drove it deep down into the plank! Love your process of goal setting and system creation. (I don't think most people see that you are giving away systems that make money by the way!!) I am learning WordPress and Thrive Themes for my bolg and then ActiveCampaign email and Facebook for my choice of social. I'm working my way into my niche as well but not as much as I am when it comes to these tools. I understand my niche enough to be able to focus on learning how to use these online tools that will in effect help my do WAY MORE heavy lifting than I can do on my own. Thanks for helping me help others!!

  7. I'm one of the 1% that made it to the end!! And I'm one of the 1% that is going to stick with this and succeed! Great video with great tips on blog posting. Glad I got the notification, so I didn't miss this one. Thanks, and enjoy Miles!

  8. You forgot to mention that you have a very good video on Silo creation — https://www.youtube.com/watch?v=NT5qlMCqx4U

  9. Made it to the end bossman…I've been at this marketing game 1.5 years now. So, learning that stuff together with website development, copywriting, SEO, has been no easy task. I'm grateful for people like you sharing their knowledge with the world without needing to surrender my email address, or my wallet to ya. 😉

  10. Hey Miles great vid! I'm going to add my 2 cents on something that is often overlooked: Back in the days of Kindle, a lot of new entreprenuers were getting into the game trying to write Kindle Books. There was one glaring and obvious problem. Many of the people who were writing the books or hiring other people to write the books, Didn't Read books Themselves! Here is my 2 cents: If a person isn't an active reader. i.e. If they do not read books, blogs, or journals, they should be very careful about getting into the blog game. I guarantee there are people watching your videos, thinking about starting a blog, who haven't read a book or article in 10+ years… Those people should put the blog on hold, and read at least 10 books before they start.

  11. I'm following your processes you talked about in this video and your earlier video, 8 posts so far. Thanks.# Badass.

  12. Miles, this is your influence –> Just tore down my old website which was in Danish, and started it again in English (more people to who can receive value). The overall theme is still the same, but this time all the content has lots of value for the user. I also won't be selling any of my products until the audience is ready and I know it will be of value for them. Looking forward to the next couple of years, producing value for my people. #Badass

  13. Count me in as well to the 1% community! I agree with your video title because I will STEAL your process! 😎 Thank you for sharing this great content with us!

  14. I appriciate the content you provide and can trust your advice and would like to ask you something: I have crochet projects and would like to share it but dont know if I would blog or make youtube.( crochet projects take time to make).
    Thank you

  15. Hey Miles, I don't do any affiliate marketing at the moment but my goal with content is to build a personal brand. Can I do this without blogging and focusing on YouTube only? Also, if I decide to do affiliate marketing, is YouTube-only a good approach?

  16. Thank you Miles great job for getting the 12 post, I am very excited with this video updated thank you so much for continuing being the best teacher.

  17. I read the blog post version and it's something will help me a lot, the video is another way to absorb this useful information, thank you 🙂

  18. Made it. Epic value, thanks for sharing. I can confirm that revenue comes slower than expected, but it's well worth all the work!

  19. YOU are #badass, miles 😉 i'm takkn in your content like a sponge and you are a big big role model for me. planning to start an online piano school to pass on all my knowledge, using content marketing and seo. not sure yet how cos at the moment i kinda have limited time AND money, but working on it 😎 and in the meantime enjoying yo wonderful blogs and vids. thanks a lot and hope to meet you in person one day. xx

  20. Im one of the 1%. I made it to the end.
    May I ask a question please.
    I am pre writing my blog posts onto a word document and then saving them.
    When the time comes to commence my website and blog online, do I just copy and paste into the blog or should I being pre writing onto a different form first.
    Thanks for your honest help Miles.
    I am compiling my future posts so that after Christmas I hopefully can start my journey. I am 64.

  21. when will you plan to do facebook ads/google ads ? do you already have a funnel on this website or just direct affiliate link?

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