How to Turn a Blog Post Into Video Marketing

You’ve decided to start incorporating videos
into your marketing strategy. Great choice! You’re probably feeling excited and a little
nervous about what you should actually create. Don’t worry, you aren’t alone. Writing a script can be one of the most challenging
parts of creating a video. Thankfully, you have great content that’s
just a click away — your blog posts! Let’s walk through an example of turning
a blog post into a video. We’ll start by picking out a few high performing
blog posts and considering how they’d translate to video. For example, a video on YouTube SEO could
closely follow your original post. Whereas, a video about AI could dive into
information about one specific job AI is already replacing. Next, we’ll take a look at Google and YouTube to make sure there is search volume for the topic. And while we’re at it, let’s check out
any related videos to identify opportunities to provide additional context on the topic. Now that we’ve determined the topic will
be valuable to our audience and lends itself well to a visual format, let’s start writing
an outline. We’ll begin by listing the key points and
visuals we’d like to show. I like to take the section headers from the
blog post and make them into my main points for the video. Now it’s time to draft the actual script. We’ll need a compelling intro to hook the
audience within the first 10 seconds. While writing a script, it’s important to
consider word choice. Scripts should be clear, concise, and conversational. Avoid writing complex sentences or in-depth
explanations. Remember, videos require less words because
they are accompanied by on-screen visuals. Take a look at how I’ve shortened this blog
post section on YouTube tags to be just a few sentences in the video script. Finally, there’s the promotion strategy. When creating your own video, embed it in
related blog posts to drive views like we’ve done here. Post it to your social channels, website,
or in your email newsletters for additional exposure. So the next time you’re in a need of a video
topic, take a closer look at your most popular blog posts. Creating a video from a post that already
has a proven track record is a recipe for success!

Author: Kevin Mason

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