How to Rank Smaller Websites on Google in 2020 – FAST Method for Non-Techies

How to Rank Smaller Websites on Google in 2020 – FAST Method for Non-Techies

– You see all these big
sites dominating Google, but, hey, we’re not all big sites, we’re not all billion-dollar companies. What happens if we have a small website with little to no backlinks,
very little content? Is it even possible for us
to get rankings on Google? Hey everyone, I’m Neil Patel,
and today I’m going to break down how to rank smaller websites
fast in Google in 2020. (peaceful music) Before we get started, make sure you subscribe to this channel. And if you’re on YouTube,
click the alert notification. Look, here’s something
that you may not know. Google’s diversity update in June 2019 gave different types of sites
more opportunities to rank by limiting the number
of times a single domain can appear in a single SERP. A single website can’t rank
more than two times in a SERP. That excludes branded
key terms, of course. But this allows smaller
sites to have a chance to rank among the big dogs
like Amazon, or Microsoft, or whoever else it may be
that’s dominating the SERPs. So, how do you go out there
and rank your new site that’s small, really high,
at a quick time period? Well first off, you can start
with exact-match domain name. Now a lot of people say
exact-match domain names don’t work as well as they used to, and that’s correct, but they still do. Now creating a domain that’s a exact match to the service or product you’re selling is a great way to get some
traction in the SERPs. This works specifically
well for localized keywords and long-tail keywords. It doesn’t work well for head terms. If your site gets a little traffic, scoring an exact-match domain name could get you a spot really
high up in the SERPs. A good example of this is, let’s say you’re a tailor
in Chicago, Illinois. Having a domain name
like is a great way to rank higher. did a study on
exact-match domain names for one-page sites. They tested multiple
exact-match domain names and created small sites for those domains. And this is what they found. They created a domain name
called Chauffeur is commonly misspelled, and, for this term, they used S-H-O-F-E-R In other words, they misspelled chauffeur. Something really important
that came out of this was, a lot of people were searching
for the misspellings, and this helped them rank higher. It was simple, it was
easy, and after doing this, with a one-page website and two backlinks, the site made it to page two of Google. Now imagine if they showed a
website with a little more log. They would’ve climbed up to page one, and potentially to the top of page one. So a pro tip for you is, when you’re looking for
exact-match domains, you could also look for
misspellings as well. Another study that they conducted was a near-me domain name. They bought a domain name
titled,, and created a one-page
website with no backlinks. The entire website
consisted of a contact page and about 1,000 words of content. The page ranked on page one of Google, likely due to its relevancy
of the domain name. The next thing that you can do is build one-on-one
engagements with customers. Where big brands often tend
to ignore is small things like personal engagements
with their customers. This is how I compete with
really large companies. You’ll see that I respond to
comments on, YouTube, Facebook,
LinkedIn, even Instagram. I’m pretty much everywhere, why? Because I care about you and
I care about your success. Big companies, I’m not saying
that none of them ever do this, but most of them don’t. They don’t care, they’re faceless, and this is one way that you can compete with these larger corporations. So simple things that you can do is respond to all
comments on social media, whether they’re good or bad, set up live chats on your website, that way people can engage
and interact with you or other members of your team. You can offer amazing customer service. People love this. It’s really taken for granted
in large corporations. And, just doing that
more personal approach will start gaining you
those social signals, which will help you with
your search engine rankings. Next, I want you to focus
on long-tail keywords. According to Search Engine Guide, Amazon makes 57% of their
sales from long-tail keywords. That’s because long-tail variations, especially those with commercial
intent, convert very well. Focus on the less competitive key terms that big brands typically ignore. Focusing on long-tail keywords is a great way to find
high-quality traffic. Since long-tail keywords are typically more specific in nature, scoring them typically
generates more leads, more sales, more conversions. Now, if you’re looking for
these long-tail keywords, the easiest way to find them
is you go to Ubersuggest, you type in a keyword that’s a head term, and it’ll show you in
the keyword ides report all the long-tail variations, and even other head term
variations of that keyword. Look for the ones that
have high search volume, high CPC, because high CPC usually means that keyword generates sales, and look for ones that have
a low SEO difficulty score. Scores of 40 and under
are easier to rank for than ones that have a high SEO difficulty. Next, I want you to create
valuable specialty content in your niche. Did you know that Google
prefers niche sites over broad sites? Do you remember that
old-school site, that used to be about everything? Well, it was one of the
largest sites on the web, but over time it started to die, why? Because Google prefers niche sites. What they decided to do is
take their site and turn it into six
vertical specific sites. Now, all their million-plus articles wouldn’t fit into those six verticals, so they deleted roughly
900,000 pieces of content. Now by having those six vertical sites, not only did their traffic grow, but they also saw increase
in revenue by 140%. That’s more important than traffic. That’s a huge win. Since your site is a smaller site, you can have a complete focus
on your specialty and niche. This will help you do better
than your competition. This allows you to provide more value for your users in your content, which is often ignored by
those larger companies. You can become the credible go-to source for anything in your vertical. Just look at Brian Dean is known as the
link guy in the SEO industry. He’s really gotten niche specific. Sure he does more than
that, and he’s smart, and he’s an amazing guy,
I’ve known him for years, but taking that niche
was really smart by him. This allows you to offer more value than any broad site out
there, which then, in turn, helps with your rankings in the long run. Next, you want to make
your site mobile-friendly. I can’t reiterate this enough. Google has mobile-first indexing, and over 50% of the searches
are now done on mobile devices. So having your site optimized
for mobile devices is huge. If you’re not doing this,
you’re not going to do well. So make sure your site’s
responsive, and it loads fast. If you’re not sure on how to
make your site load faster, Google has a page speed
tool which optimizes, tells you what’s wrong with your load time so you can optimize for it, and you can also use free
solutions like Cloudflare, to put your site on servers
all across the world for free, which of course helps with
your load time as well. If you need help with your SEO, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, share it, tell other people about it. Thank you for watching.

Author: Kevin Mason

63 thoughts on “How to Rank Smaller Websites on Google in 2020 – FAST Method for Non-Techies

  1. Hello Neil please help me to which one is a quality content for Google
    1. A content looks amazing but loads slow
    2. A content which doesn't good with amazing detail content

  2. Hey Neil, will unpopular domain extensions like .cc badly affect our rankings? Or domain extensions don't matter?

  3. Hi Neil,
    How do you see external links (outbound links) in SEO. I have noticed that if any redirect happen to my blog post external links will also affect my server loading time speed. Can I nofollow noopener those external links linked to other websites? I really appreciate your reply to this comment…

  4. Neil makes SEO so easy… awesome content always and lots of cool updates on SEO … my role model as I’m having a seo channel too… thank u Neil for tips and for inspiring me to kickstart my channel again … stopped uploading content for abt 6 months… oops ?

  5. I’m working on a WordPress website for my dad to help his “Astrology and Spiritual guidance” business. He already has a huge clientele internationally. If I add a tool which will get more clicks, would it become easier for me to rank for targeted keywords?

  6. Great Info.
    Till now best video for me as it matched my needs.
    I have a domain name with the head term. Can this also help me in my niche with long tail keywords? Can I beat amazon in long tail keywords?

  7. Exact matche domains are not illegal ? Because somewhere I read if we use similar domains , the owners of real domain they can claim.

  8. Link-building is expensive and hard to do if you have no money to spare for it. For beginners, the easiest and cost-friendly option is to build backlinks by following the step-by-step guides from the "Rankd SEO backlink database". There are more than 700+ websites to build backlinks on.

  9. Almost all guides proclaim that you need to start from long-tail keywords. It makes sense, nothing is wrong with that. However, I prefer to dig deeper by using the following metrics:
    – choosing topics with a lack of quality or outdated content. I usually search for pages that have less than 1,000 words and were published more than three years ago
    – filtering topics with low keyword difficulty and domain authority before jumping with creating content
    – analyzing search intent
    Let me know what you think to reply to my message.
    Ask me any additional questions – I'll reply to all of them.
    Please, share my thoughts with your friends.

  10. Hey Neil some experts are suggesting me to buy some links since I have 0 and also unable get some but I am afraid of these ways please guide me what to do ?

  11. Thnx.. aswesome tips as allways.
    Ps. I think you should update the # of subscribres in the videos 🙂 from 338k to 570k ?

  12. In 2020 rank a website without taking any backlins only consider a huge high quality content. What fo you think is it possible or not?

  13. I am testing now 2 websites with exact match domain, they have also buy intent. My question: How long could take to see the actual ranking?

  14. Nadie:
    Encerio nadie:
    Ni una mosca:
    Me: viendo vídeos de neil patel, por que según acosaba a undea2.

    Hahaha, no se crean.

  15. Hey Neil, I am a doctor. I love to write. And, started a blog this month on health and fitness topics. But when I searched over the Internet, every topic related to my niche is available. I want to write something unique. What can I do?

  16. Hello Neil, how are you? My name is Dinamir Roberto, I am acquiring a lot of knowledge and strategies on your website and here, too, I am using Ubersuggest to find keywords for my blogsite content. Currently I noticed that many use podcast and videos with content that they create, would it be legal for me to put videos or podcast in all my posts to improve my position on google?

  17. Hi Neil,
    Your videos are really helpful and amazing. It would be very useful if we can get a detailed video on How to fix problems on Google Pagespeed Insight.

  18. Wikipedia vs About, explain this please. Both focus on a wide range of topics and information. I don't believe there was one main reason behind About's demise.

  19. Can you show us, how do we find our own opponents. If we find our own opponents we can find content ideas and we can race with them on Google. In this way we can create more content = more traffic = money = customer… Can you make a video about that's

  20. I tried to bring my business profile first in Google page but it's coming first on all times , how to get the first ranking

  21. Sir, for first time BLOGGERS it is hard to manage everything like content writing, publishing, guest post , Link building SEO etc plus how to get email marketing software for free because a newbie BLOGGERS can't afford to spend huge amount of money .

    So, how to tackle these problems?

  22. So, many confused experts saying that podcast is the future some saying videos are the future but the need of long written well researched content will never gonna die.

    What is your opinion?

  23. How to turn blog into a business what are the other related fields of digital business which could help us to make millions?

  24. Neil patel your service ubbersuggest removed 10 dollars from my account when i had not used it for more than a day, i do not even have an account (deleted) , They did not even submit a receipt a receipt, i had canceled my subcription, it wont leave me alone trying to steal my money, i am starting to feel that you are a scammer, please i need my refund immediately, i would not rest.

  25. I liked how you said "this is how I compete with really large companies." Let's be real… is there really an SEO company larger than yours? 😉

  26. A very helpful guide for a small? website and small bloggers ?.
    Neil Sir I need small support for my Fitness channel can you motivate Us, in this Corona Situation. We need just 1 Comment of your In my channel .if not I don't mind. U can delete ❌my comments.
    Thank you ?

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