How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips

How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips


– Backlinks, content,
people who have both of them do well when it comes to SEO. Websites who don’t have either
of them tend not to do well. But does that mean SEO is helpless if you have a tiny
website with no backlinks? Hey everyone, I’m Neil Patel and today I’m going to share with
you how you can do SEO for a tiny website that has no backlinks. (upbeat music) Before we get started make sure
you subscribe to this video and if you’re on YouTube
click the alert icon. That way when I release more
videos and more tips like this you’ll get notified. Before we get into the
tips I want to share a site that you guys should all check out. It’s called Backlinko. Backlinko is a marketing blog by a buddy of mine, Brian Dean. He doesn’t have a ton of pages, he doesn’t have a ton of content, he doesn’t spend his time
doing manual outreach and link building. Yet, he dominates his rankings. And he’s getting hundreds and thousands of visitors per month. He’s not the only example. There’s so many more like
that all around the web. And there’s a secret, there’s a strategy to getting a lot of traffic when you don’t have a ton of pages. Sure, I’ll be honest, you’re
not going to get as much traffic compared to a site with a million pages. But that’s okay. You can still do extremely well and get hundreds of thousands
of visitors per month even if you only have 20, 30 pages. So let’s get into exactly
how you do this step by step. The first that you need
to know is you need some sort of content. You don’t need a ton of content but you need some sort of content. And the content you
create needs to hit hard. So before you go out there and
write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors’ URLs. When you put in your competitors’
URLs you’ll see a page, it shows you their traffic, this page shows you
all of their top pages. Again, I want you to do this
for each of your competitors. Because this will show you
their most popular pages. It’ll also show you the key words each of these pages’ rank score. And by doing that you’ll now
know not only their top pages, what they’re about, but the keyword that they’re ranking for. What I want you to do is look
at their most popular pages of content, look to see
if you’ve already covered any of those topics. Chances are if you have a tiny
website and you don’t have any links, you haven’t. But just in case, double check
them because in that case you’d want to adjust your content. If you haven’t you’ll want
to create new content. What I want you to do is
create more in depth versions. In essence, all advanced
guides are definitive guides or beginner guides, whatever
you want to call them. But you’ll notice that I’m
always using their term guides. You don’t have to use the term
guides but when I mean guides I’m talking about something so extensive that everyone’s like, oh my
God, this is the end all be all, this is all I need to look
at, the rest of the stuff in this space is useless,
it doesn’t matter. So the way you do this is
you look up all your other competitors who are ranking,
you look at their pages because you saw those
articles in Ubersuggest, you go to those articles, you read them, you make sure your page
is five, 10 times better, more thorough in length,
it’s not just about putting the key words in there,
it’s about thoroughness. I would add in custom images, graphics. You can do this for free
using tools like Canva or if you want to pay someone
you can use fiverr.com. And then by having that you’re
now going to have a detailed guide that’s super thorough. And remember, a really
important part in doing this is you are looking for the keyword
that you’re competition’s looking for because Ubersuggest shows you all of those keywords. You want to make sure you’re integrating the most popular ones that
are relevant to the article. More so, guide and
including them in your guide because if you do that you’re
going to outrank other people over time because your content’s better, your user metrics will be better. If it’s not that great,
you’re not going to shine because your user
metrics won’t be as good. And when I’m saying user
metrics I’m talking about time on site, people not bouncing back, and by creating something so
amazing they should want to stick around a lot longer
than your competitors’ URLs. The second thing I want you to
do is invest 50% of your time in promoting your content. Now, I would tell you in
most cases to spend 80% of your time promoting content
but when you’re creating these detailed guides
they take so much work that you need to spend at least 50%. 80% is probably unrealistic
but 50% should be doable. Again, in Ubersuggest
when you found these URLs it shows you all the
people linking to them. If you aren’t able to
go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it’ll show you every single person that’s linking to their page. When you see the list of
links, you can hit them all up and you can email them being like: Hey John, I noticed you
linked to XY and Z article. I have one that just got
published, mine covers AB and C that theirs didn’t. You can check it out here. If you like it feel free and share it. Cheers, Neil. And when you send out
enough of these emails, I’m not talking about 10 or
20, I’m talking about 50, 100, 200 over time per guide
that you’re writing, you’ll start getting
people to link to you. The same thing goes with promoting. You can use search.twitter.com,
put in your competitor URLs, it’ll show you every single
person who tweeted out your competitors’ article. You link to them, you
ask them to share it, it’s pretty much simple. Most people will not share
it but a large portion will so overall you’ll start
gaining social shares. Those two tactics gets you
links and social shares. The third promotion thing
that I want you to do is everyone that you link
out to in your guide, let them know that you linked out to them, shoot them an email and ask
them to share your content. That’s another simple way
to get more social shares. The third thing you need to
do is nurture a following. Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on
Facebook, I try to respond. I say try because sometimes
there’s too many there. YouTube, I try to respond to all of them. By me responding to every single one, I’m nurturing a community. I’m building that loyalty. Now, I may not ask people for
anything but that’s helping over time get more social
shares, more backlinks, higher rankings, more brand queries, people typing in my domain
name constantly into Google. That helps me boost my rankings
as well because Google’s looking for brand queries. When you brand queries and more of them than your competition it
shows Google that people love your brand over the competitors, hence you should rank higher. So you want to nurture your community. It’s not just as simple
as throwing up content or putting up good pieces
of content and promoting and being like, that’s it. If you don’t care for people, you don’t go above and
beyond to help them out, you’re not going to do
well in this day and age when it comes to SEO. The fourth thing I want you
to do is build a network of content promoters. Remember how I told you to email people to share your content? Email people to link back to your content. Well, you’re going to start
seeing a pattern in which some people are willing
to and some people aren’t. Most of people aren’t but even
the percentage that’s willing once you publish a handful of articles, you’ll notice that
consistently there’s people who don’t mind sharing and
linking to your content. Now that you got your list of promoters now you know who to go
back to every single time you create a detailed guide. You don’t need to create
one of these detailed guides each and every single week. Heck, you could do it once a
month, sometimes maybe even once every two or three months. It just has to be super high in quality that way you can consistently
maintain your traffic. Last but not least, use
Ubersuggest backlinks. That’s that backlinks
report in Ubersuggest to identify new link opportunities. Always look at your
competitors, their new links, the lost links, ones that
they’re recently getting. Ubersuggest will show you
this in the backlinks report. If someone recently linked
to one of your competition, what do you think the chances
are of them linking to you? Well, it’s much higher
than someone who linked to your competitors five years ago. When people are linking
right now that means they’re open to linking today. When someone linked to
other people five years ago eh, they may be done with
it, they may not care to link to anyone else
or update their site. But when people are continually
updating their site, their content, linking to more people, those are the people to target
with your outreach campaigns because they’re much more
likely to link to you. So if you do all of those things even if you have a tiny site,
you don’t need to create tons of articles or tons
of pages of content, they just need to be
super detailed, thorough, and amazing high in quality. You do that, you can get a ton of traffic. I kid you not, over
100,000 visitors a month. It’s not about quantity, it’s an quality. Quality is the key factor to doing well in Google these days. There’s over a billion blogs. That’s roughly one blog for every seven people in this world. Google doesn’t need more content,
they don’t need big sites. They need amazing sites with
high quality content to rank. So focus on quality instead of quantity. If you need help with your
content marketing, your SEO, check out my agency Neil Patel Digital. Thank you for watching, make
sure you subscribe, like, share this video, leave a comment.

Author: Kevin Mason

100 thoughts on “How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips

  1. To everyone who’s just starting their channel like me, good luck and I’m wishing success to everyone! 😊🙏🏻❤️

    I currently have only 16 subscribers but I’m pumping out valuable content everyday! Mostly because Neil is such an inspiration to keep grinding! Thanks for the support and continued success to all! 👊😉

  2. Ok, Neil, love your stuff, but when I go to my competitor's site in my local niche roofing- I actually sell and put on roofs, it says there is not enough data. ??

  3. I can study their keywords and pages of course for this. I find I don't have time personally to do the marketing, but i understand what to do, would it be better to hire someone in the house and direct them, this is my preferred way or to save money, outsource?
    I can do it on the fly if their working for me, i'm making enough to do this ,but it cuts into my pie. I'm at the stage where i need a couple of more sales people to run leads, yet i would prefer to get more leads for them to help them see more real buyers. Need both.
    Last time i hired two good salesmen, one is still here, the other guy thought he knew enough to start his own company after 2.5 months. The weird thing is I supplied them most of the leads, even though he got a few on his own.
    I get tired of training my competition.

  4. Great video Neil! One thing about Ubersuggest please make it more better as it shows old data mostly of previous months not up to date. It needs to show up to date data of ranking and keywords so users will not gets confused. That would be great if this applied.

  5. Hey neil, I have started a new publication on medium called alphabetical life! Well, it talks about what happened in my life! Just like vloggers do! Just in words! It's been 15 days that I have started and I have only got 3 views! Do you thing my publication will rise up! And no one is doing this stuff on medium! Thanks! Cheers!

  6. SEO is key 🔑 It helped me scale my online business to $1,000,000 profit in my first year💰🔥💰 your videos have helped me along the way Neil🙏🏼💯🙏🏼

  7. Hey, Neil how well does this work for a new site? I don't even rank on google. If I do all of the steps recommended will that still put me ahead even if I'm not ranked?

  8. Hello Neil, thanks for the great content.
    I wanted to ask you that when we are ranking for a particular term, does that mean its necessary for you to put that term in title meta tags and headers? Because i see people ranking each page for several terms. Do they put all of their keywords which they want to rank in metas and headers? After a lot of time I spent on web and blogging, I still dont know about this term ranking different keywords.

  9. Neil, I have been doing SEO since before Google Panda. This video is fantastic. Well done sir! This is the most real, non-hype, non-magic-wand-waving tutorial I have seen in a long time. Just real info with steps that actually work. Good job!

  10. I use ubersuggest a lot. Just love it and Neil you know what? I am really really grateful that you are giving us free access to this tool. Yes it is generating traffic to your website too but the benefit we are getting from you is what other ppl arent interested in delivering us. You just dont work to earn but you work to help community members too. Thanks a lot. And kindly tell me how can we trace the competitors' lost backlinks in ubersuggest as you mentioned? I think that could be a great opportunity.

  11. Quick question Neil. Q: How would you market a ( we buy any house ) get a free cash-offer today service for my local city to get leads? I run a local ad on YouTube to 50k people and I didn't get one lead. Thank you Neil.

  12. Hello, Sir
    I want to know about how load faster website in browser in computer or mobile. I have blog website. It load slowly, may be 6 to 10s slow to load. Have any solution to speed up site faster.

  13. Hi Neil, great video once again. How many keywords should I aim in an article of 2300 words? For a new site, would you suggest a long-tail or short (harder to rank) keywords? Thank you.

  14. Thank you so much Neil. As a thirteen year old with a very tiny website and not as much access to recources due to age restrictions, this video is perfect for me!

  15. Neil,
    How do I rank for a local contracting business that doesn't want to share its business location? There is a PO box address, but from my understanding, Google doesn't allow PO box addresses for local business listings.

  16. So true! Your involvement and responsiveness made me a fan of yours. Now I mention you a lot whenever I speak about Digital Marketing or people that inspire me. I always try to respond as well. I'm having a difficulty finding the right balance between dry and content rich replies and content rich ones take up so much time.

  17. Hi Neil, I want to complete registration to your ubersuggest without using google account, but there is missing register button.

  18. Great info. Thanks for the tips and links. We are learning a lot. Will start applying these ideas and see what happens.

  19. If I create an infographic and someone else wants to share that in their own article, how is it then attributed back to me for the benefit of SEO ?

  20. Thank you for your suggestions, Neil! Please run more videos related to tiny sites. I recently launched a new website.

  21. I love your videos, while its very informative, its just really difficult to get our footing for a couple of reasons, 1. we are a brand new company still in the building phase. 2. In the adult industry for phone. So trying to convert what you are teaching/saying where it works for our industry seems to be so difficult. And I'm pretty knowledgeable about SEO and some marketing. But i am determined to figure out how you do things to apply it to our type of industry – Stephanie

  22. Hi Patel! I have a new website; nearly one year old. can you suggest me best option for get high amount of traffic. I am providing enough keyword based content

  23. I have made website through google my business. My content is relevant. My google ads landing page having good relevancy score & quality score is also high but still can't rank my google business website. Why this is happening?

  24. Neil, your guidance is very helpful. But I have a doubt that one of the keywords of my website is randomly the first page but after some time that is not visible still, I am working on that keyword.

  25. Hi Neil. Im from Colombia and now you have a new fan from LATAM. Have to tell you: I have never found someone who gives tips an explain SEO that simple like you do. Thank you so much for make SEO easier!

  26. i just learn digital marketing several months ago, but the things that i learn kinda lack something, but then i accidently found this channel, after i watch several video in this channel, its kinda fill several holes in my knowlege

  27. Thanks for this. One of the frustrating things about SEO/marketing is to constantly hear the same rules over and over. I like that this is a slightly different tactic and shows that we don’t all have to run the exact same race. Here’s a question: between a small site with consistently amazing content and a medium site with lots of mediocre content stuffed with keywords, which would do better over time and why?

  28. This video has gone straight to my Favourites folder on YouTube. Thanks Neil.

    I have just made a website for a chartered accountant and will use your suggested strategies.

    You are right. Getting back links from high profile websites is difficult.

  29. When you hire your Company to do your marketing – do they do all these things that you suggest ?? I have been a paid client for almost 6 months and my ranking is higher but no traffic on my website yet ?? I don't understand that.

  30. Always great advice Neil! I watch a lot of YouTube but don't comment much at all on videos. I've been working on a new business and you're videos are extremely helpful.

  31. so. the sites url links are all their own page. the site is ranked 1-3 on google for 2000+ key words. My course is better than that competitor because I've been teaching for so long and have far better content and methods, but i'm so so far behind in seo because I only started this site a month ago and have no experience.

  32. So, my strategy is to keep 70% of my course content on thinkific and 30% free for these content strategies. I think i can come up with loads more and in many ways because I'm creative. Does it make sense?

  33. Hi mate, Truly impressed. Watched two videos in full. Love your content so much that I watched these videos with 100% attention. Keep the good work on Mate.

  34. Hello Neil, i was drawn to your video not because of your shiny head but because of the title. I’m gonna start a blog ang hope to start it right. Kudos to your business looking forward to your videos.

  35. Neil we're launching our franchise business and we are the only one. It's a cannabis consumption lounge franchise and we are kicking out a lot of content. We have competition in the franchise arena but not the cannabis arena, any suggestions? I've downloaded all the apps you suggested. We have 1 dedicated guy to content and we're turning the light on tomorrow. Any suggestions would be great!

    Thanks for always putting out great content.

  36. Hello….If i use another website (like-wikipedia) content on my site just for information (not for search engine ) with no-index tag.

    Any problem for this used content for my website?

  37. I don’t know how to start marketing. So my question is can it be made automatic through watching utube videos? Because I can’t figure it out and I don’t have money to start it I don’t even know what a URL is . I’m smart on some things but cannot grasp the concept of other things. So I’m hoping that by watching videos it will just happen suddenly.

  38. Hi Neil, I am not someone who is naturally inclined to comment on a youtube channel but once again I am compelled to do so on yours. This video is a treasure chest of valuable information and statistics for which I may never have discovered had you not shared. My measuring stick for success is strongly influenced by one's ability to be of "service to others" and you are certainly achieving that with people like myself who have passion for what they do and hunger such information to be the best they can. I know very well how vital all this is in having a successful online presence. Keep flicking on the light and showing us the way. Awesome stuff – Thank you!

  39. Hi Neil Patel sir….I am huge fan of yours since 2013…Your techniques for a content site is awesome…but what if I am making an images sharing sites….all the images are clicked by me…I want to make an images gallery blog..please help me coz this question is haunting from many month..please help me in doing SEO for Images sharing blog. 🙂
    Thanks
    Sumit Thakur

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