How to Create a Guest Blogging Strategy

How to Create a Guest Blogging Strategy

– Before getting started
with guest blogging, it’s important to outline a strategy to make sure you get the
most out of your efforts. Let’s review five things
you should consider when creating a guest blogging
strategy for your business. First, your goal should be to write for websites that have
higher domain authority. Writing for websites with
higher domain authority will ensure you’re getting the most value out of your guest blogging
efforts from an SEO perspective. Let’s simplify this by
splitting the domain authority ranges of sites into three tiers. Tier one, a website
with a domain authority between zero to 20. These websites are either
fairly new or are not active. Inbound links from these sites won’t make that much of an
SEO impact on your site. However, don’t count these sites out. They’re generally gonna be the easiest to secure a guest blogging spot. If you do write for a site
with lower domain authority, then do it strategically. For example, if the site
is new and up and coming, then consider writing a
guest blog post for them as like a payoff in the long run. Tier two, a website
with a domain authority between 21 to 70. These are the websites
you should be aiming for. Websites in this tier generally have a healthy dedicated audience
and enough domain authority to justify your content creation time. Keep in mind, the higher
the domain authority, the more writing guidelines you’ll receive and the more difficult it will be to secure a guest blog opportunity. And tier three, a website with
a domain authority above 71. These websites generally
have top industry blogs. Unless you’re already
well known in your space or have a contact already
established at the company, then steer clear of these
sites in the near term. I’m someone who loves a challenge, but you want to set
yourself up for success. You may be asking yourself, how can I find the domain
authority of a website? You can do research with
Moz’s Link Explorer. This tool will tell you
the domain authority of any website you plug in to it. Plus, you get 10 free queries per month. Second, syndicate your
educational content. It takes a lot of time to
create a valuable piece of educational content. An efficient way to get the most value out of your guest blogging efforts is to first create a
valuable piece of content on your own website. Then, repurpose and package it to provide new value and
meaning for someone else. And when I say repurpose and package, I don’t mean simply copy and paste. Use snippets from your original content as a framework to build a new narrative. This approach is how I was
able to get my website’s Digital Nomad website pillar page ranking from the fifth to
the first page of Google in two months. Here’s a step by step
approach on how I did it. To start, I created an
educational website pillar page on how to become a digital nomad. A pillar page, which is also
known as a content pillar, is a website page that covers
a broad topic in depth, and it linked to a cluster
of related content. The page offers multiple
sections of helpful content from job training for digital nomads to working tips for digital nomads. Each section of content has an anchor link at the top of the page, making it easy for people to navigate
from section to section. And creating long-form
section content like this makes it that much easier to repurpose and package it in the future. Next, my wife Ariele and
I repurposed and expanded the content from the pillar page into a practical, step-by-step guide on how to live and work from the road. This way, people who enjoy
the pillar page’s content and want to continue learning and start a transformation of their own have a resource to help
them through their journey. The digital nomad guide is
a comprehensive resource that covers every major topic in depth. It took us about eight weeks to create. Once we finished, we knew
we needed to build authority to our pillar page through guest
blogging and inbound links. Instead of starting from scratch, we repurposed the content from our guide to produce a series of guest blog posts. In fact, we were able to create three high-value guest
blog posts in one week. One recommendation when doing this: Consider optimizing your guest blog posts for the keywords you want to rank for. For example, notice how a
couple of our guest blog posts start with becoming a digital nomad. This is a high-traffic keyword that we want to rank
for on search engines. If you’re writing on websites that have higher domain
authority than your own site, then it’s likely your guest posts will initially rank
higher than your website. That is, until you build authority
on your own website page. Third, think critically about
your link building efforts. Inbound links are not created equal. Here’s a list of ways to
navigate how to get the most out of your links you include in your guest-authored content. To start, link to specific
pages on your website. A page with multiple quality inbound links will rank higher on search
engines than one with no links. If your goal is to get a
specific educational page on your website ranking
and search engine results, then build links to it. Next, link to educational content. I understand that you might
want your landing pages to rank on search engines,
but using guest blogging as a way to build authority
to them is not the answer. Most websites won’t link to landing pages because it doesn’t provide
value to their audience. Instead, link to something
like an educational pillar page that promotes the landing page you’re trying to send people to. Next, include your most
valuable inbound link near the top of page, if possible. Search engine bots crawl
through a page’s content the way a human would read it, left to right and top to bottom. Links that are found
near the top of the page pass more authority to the
page they’re linking to. Each link thereafter will
have a reduction in value. On this note, if you’re
able to be descriptive in the anchor text, then do so. Anchor text is the actual
text of a link to a webpage. On most websites, this text is usually
dark blue and underlined, or purple if you’ve visited
the link in the past. Anchor text helps search engines understand what the
destination page is about. It describes what you will
see if you click through. Most high-quality websites only allow one link to your website. Keeping this in mind, make it a goal to include one high-quality
link to your website per post and try your best to naturally
fit it in near the top. With the rest of the links in your post, considering linking to
other guest blog posts that you’ve authored on other
websites, when relevant. This is important for two reasons. First, you can build authority to your guest blogging portfolio. This way, you’re not
technically building links back to your site. Instead, you’re building links to pages that link to your pages, which will still help
from an SEO perspective. And secondly, this gives you a reason to check in with those
you’ve guest blogged for with an update on how you’re
supporting their content with inbound links. Information like this could
help strengthen the relationship with those you collaborate with, as it shows them you’re invested in your content on their site. Another way to effectively
use links in your posts is to link to other relevant content on the website you’re
writing the guest post for. This may take a little more time to do, but it’s a nice touch that
your contact will appreciate. And lastly, expand your
guest blogging portfolio. The first inbound link
you receive from a website will be the most valuable for your site from an SEO perspective. This doesn’t mean you should
be a one and done guest blogger for a website; however, if
your guest blogging goal is to increase your
website’s domain authority, then it’s better to have
a more diverse group of inbound links, as
opposed to all of them coming from one source. Fourth, provide outstanding service to your guest-authored content. You should never publish
and forget your guest blogs. Once your content publishes, that’s really just the beginning of your
ongoing support for it. Here are a few things to
consider paying attention to. To start, engage with
people in the comments. Really take the time to provide value and delight those who have
questions or comments. If a reader is going to take the time to read your post and engage with you, then you should do the same. This could be further explaining
something you wrote about, or encouraging them to
reach out to you personally to learn more. Keep in mind, it’s
possible you’ll get people who challenge your content. Whether they’re right or
wrong, that’s not the point. Always be professional
engaging with others online. Getting defensive and lashing
out won’t do you any good. You should welcome a healthy debate, as it keeps people engaging
with the comments section. The more comments the blog
post gets, the better. Comments keep it relevant. Next, engage with people on social media. Similar to the comments section, social media is another place where you’ll want to monitor and engage with people sharing your content. Again, if a reader is
going to take the time to engage with you, then
you should do the same. This should be fairly
easy to keep track of if people tag you in the post. In this case, you’ll get a notification and can respond accordingly. That being said, not everyone will tag you on social media when sharing your content. Instead, you can find this content by doing a search on that channel using the keywords from your post. For example, I did a
search on pillar content, a recognizable keyword
from my guest post title, and found this Tweet. And fifth, nurture the
relationship with your contact. It can take time to source high-quality
guest blog opportunities. Once you land one, do everything you can to create a strong
relationship with your contact. People do business with people they know, like, trust, and value. Make it a point to create a
positive meaningful experience for your contact. Doing so could lead to
another future guest blog post or even better, another
guest blog opportunity sourced by your contact. And that’s it. Five things to consider when creating a guest blogging strategy to ensure you’re getting the most
value out of your efforts. Keep these in mind when outlining a guest blogging process of your own. (bright music)

Author: Kevin Mason

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