Getting Started with Google’s Keyword Planner

Getting Started with Google’s Keyword Planner

– Hey there, I’m Darlene here with Garth, our resident SEO Expert. And now that you have
your keyword seed list, we’re gonna do some more keyword research and Garth’s gonna show us how to use the Google Keyword Planner. (calming music) – Hello everyone, my name’s Garth O’Brien, I run the Global Search
Engine Optimization program for GoDaddy. I’ve been doing SEO since 2002. I’ve done SEO for various companies, Chevron, Ikea USA, Hallmark, Xbox, Windows Phone, been around the block. Keyword Planner is a tool that I use pretty much every day. So, let’s get right to it. Along the Keyword Planner homepage, always use the call the action, big blue button that says,
Go to Keyword Planner. This is gonna take you to a screen and you’re gonna want to
select Find new keywords. Now, they’ve changed things
up over the last year. You really can only put
three keywords here first before you get started. And what you want to do, is you want to choose keywords that are closely related. So, WordPress hosting, hosting for WordPress, WordPress websites hosting, not WordPress plugins, WordPress themes, WordPress hosting. Because otherwise, you won’t get good results. The more refined those
first three keywords are, the better suggestions
Google Keyword Planner’s gonna give you. Average monthly search volume for a couple of your
phrases that you put in. So, for us they gave us a range of 1,000 to 10,000 people a month are searching for WordPress hosting, and 100 to 1,000 people are looking for WordPress website hosting. Below the terms that we
specifically searched on, are the suggested ideas
Google is gonna give you based on various activities. Probably people like me
searching in the past, and our own search algorithm. I like to use the Adding Filter, not the Exclude ideas, but the Keyword text. This is gonna give you the option to narrow it down even further, because Google’s gonna add
suggestions like Web Hosting, VPS hosting, but that’s not what I want to talk about. I’m looking at WordPress Hosting. So, I’ll specifically
put in just WordPress, hit Apply, and now you’ll notice the
ideas returning to you has to have the word WordPress in it. I would go back, remove WordPress, and put in Hosting. Or, put in WordPress Hosting. Then, I can get all the ways people look for WordPress hosting. Best WordPress hosting, sheep WordPress hosting, how do you use WordPress hosting? This is gonna give you a good
close nit keyword grouping, for the single page that you want to apply
those keywords set to. At that point, once you have narrowed
down that nice list, you would select Download Keyword Ideas, and Google will present you with a Excel file, that’s gonna export all the keywords that they came back. And for us, that is quite a few. 553 keywords. At that point, you have to start rolling up your sleeves, and doing some homework
by opening up that file, now sifting through and
sorting those keywords. – Wait, so what do you
mean by the ranges there? Assuming that 1,000 to 10,000 visitors or viewers is better
than 100 to 1,000, right? – Yeah, Google used to give you the ballpark exact number. Like WordPress hosting, 5,500 people look for this every month. Well, they kind of limited that to only people that are paying enough through Google AdWords. You’re not paying, you’re using your paid search, now you’re stuck with ranges. What I’ve found is the
low number on that range, is way more accurate than the
high number on that range. – Okay Garth, that was so
much wonderful information. Thanks so much for stopping by, and thanks for tuning in. I’m Darlene. – I’m Garth O’Brien. – See you later. (upbeat music)

Author: Kevin Mason

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